Popular for its sushi delivery system, Genki Sushi is quickly becoming a favorite among sushi-loving Filipinos. And I see why.
The Japanese restaurant chain recently opened its fourth branch at SM Aura Premier in Bonifacio Global City, proving that they are doing good business in the country. Managed locally by the Mother Spice Group, Genki Sushi is one of its brands that is growing significantly.
Mother Spice Group also operates Mango Tree, Mango Tree Bistro, and Cocina Peruvia.
Genki Sushi was founded in Japan in 1968 by Japanese sushi chef Fumio Saito, who created the concept of kaiten sushi, where sushi is served by conveyor belt. Today, the chain has grown exponentially, with branches across the globe.
The novelty of its service is what’s keeping people coming back to the restaurant. The eatery employs the Kousoku Express Train System or its toy-like train delivery system. Inspired by the Shinkansen (Japanese bullet train), the tracks run from the kitchen to the tables.
Customers order via tablet computers and the food is delivered by a small train. It’s very entertaining to watch, especially to kids…like me.
But probably the resto’s main selling point is its food. Genki Sushi serves quality food, from sushi to donburi to desserts.
According to Genki Sushi Philippines brand manager DJ Atienza, the local franchise gets a visit from the mother ship quarterly. They ensure the quality of the products and the service of the restaurant. Most of the ingredients the local shops get are from Japan, too.
“Even the sauces are from Japan to make it consistent like the shoyu (soy sauce) and also the pickled ginger and green tea. We are not allowed to use local ingredients unless they approve it,” he said.
Along with the opening of the new branch, the sushi resto also launched new items on its menu.
These new dishes include: coconut shrimps (like shrimp tempura but with panko bread crumbs and coconut flakes), kushi-age (small basket of fried seafood and vegetables), crispy salmon skin strips, caramel mochi, and vanilla and strawberry mille crepes.
They are also now offering sushi plates of three. Regular orders usually have two pieces in a plate but now, people can order three different sushi in one plate. They offer a trio of salmon nigiri sushi (regular salmon, seared with pollock roe, and seared with black pepper) and a trio of gunkanmaki sushi (spicy tuna, tuna salad, and kanikama salad).
And if you haven’t tried its Japanese cheesecake, you should. It’s not the fluffy cotton cheesecake kind but a soft delicate, light, and not-so-sweet cheesecake which I think is the perfect ending to a sushi meal.
Read my Manila Bulletin Lifestyle article here.
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